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Hold true to your core values, and change your practices. Preserve the Core and Stimulate Progress.Build the right mechanisms so that the company can succeed far beyond the presence of any single leader or any single great idea. Shift from being a Time-teller into being a Watch-maker.Understand the five stages of decline, and practise constant productive paranoia. Then, convert them into large cannonballs to scale your ideas up. First fire bullets to get empirical validation of new ideas that they will work.

Relentlessly try to hit self-imposed performance markers, not just for years but for decades. Then you will get a click on the flywheel. Build momentum by making a series of good disciplined decisions and executing them well. Make a series of decisions based on what you are passionate about, what you can be the best in the world at, and what drives your economic engine. Confront the Brutal Facts in the context of Stockdale’s Paradox.Confront the brutal facts and retain faith that you can and will prevail in the end.Look for how to have purpose and profit, long-term and short-term, execution and innovation, etc. Get the right people on the bus and on the right seats of the bus, and only then you figure out where to drive it. Cultivate getting the type of leaders and becoming the type of leader who leads to serve a cause and does so with humility. Inputs: What does it take to build a great company? Here’s his map as it appears on his site: The outputs refer to the results, or what is a great company. The inputs includes all the practices that he believes that it takes to become a great company, and is divided into 4 different stages. The map is the answer, and you can find a fabulous interactive version online.Ĭollins’ map is divided into inputs and outputs. He spent decades exploring what makes great companies perform better. Jim Collins’ book “Good to Great” is regarded as one of the all time greats of business literature.Īt the heart of his approach, built on years of research, is a map. Recode 5: Leadership Recoded: Management, Courage, Performance, Transformation.Recode 4: Work Recoded: People, Organisations, Agility and Transformation.Recode 3: Innovation Recoded: Creativity, Design, Innovation, Business Models.Recode 2: Growth Recoded: Strategy, Markets, Brands, and Customers.Recode 1: Future Recoded: Change, Purpose, Vision, and Scenarios.